Think Gum® Featured In Entrepreneurship Textbook

Think Gum Featured in Chapter Three!
Think Gum Featured in Chapter Three!

In the Third Edition of Entrepreneurship Successfully Launching New Ventures textbook by Bruce Barringer and R. Duane Ireland, Think Gum® is featured as an example of successful feasibility analysis.

As you may or may not know, when I started Think Gum®, I started small.  I initially did a 100,000 piece sample run to see if people would actually want to be the gum.  By testing the market first, before jumping in, I was able to limit my risk and determine that, in fact, people really do want, and like, Think Gum®!

You can read all about the Think Gum® feasibility analysis, and the Think Gum® story, in Chapter 3 of this great textbook! I recommend it to anyone who is interested in entrepreneurship…I’m even reading it myself!

You can buy the textbook on Amazon.

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