In the Third Edition of Entrepreneurship Successfully Launching New Ventures textbook by Bruce Barringer and R. Duane Ireland, Think Gum® is featured as an example of successful feasibility analysis.
As you may or may not know, when I started Think Gum®, I started small. I initially did a 100,000 piece sample run to see if people would actually want to be the gum. By testing the market first, before jumping in, I was able to limit my risk and determine that, in fact, people really do want, and like, Think Gum®!
You can read all about the Think Gum® feasibility analysis, and the Think Gum® story, in Chapter 3 of this great textbook! I recommend it to anyone who is interested in entrepreneurship…I’m even reading it myself!
You can buy the textbook on Amazon.