A group of Students at Temple University did a marketing project about Think Gum. They went over all aspects about how to position the product, how to price it, advertising ect. They did a really good job. The best part of the project in my mind was a YouTube video they made. Check it out here or on YouTube.
If anyone out there wants to do a project on Think Gum, just let me know. In addition to this marketing project, I have had a few elementary school kids approach me about doing a science project on Think Gum. One girl even won her school competition and went on the the regionals where she came in second. She showed that Think Gum improved scores on a math test even more than Bazooka or a no gum control group.