A Begginer’s Guide to Nootropics

Reddit has you covered on nootropics

Reddit has you covered on nootropics

As an inventor of a “Nootropic Stack” in chewing gum form aka Think Gum, I get many question like “What is a nootropic?” and “what do I need to know about taking nootropics?” and even the occasional “Will nootropics make me a genius?”.  Instead of answering these questions partially on the blog, I thought I would call attention the nootropic subreddit and the associated Beginner’s Guide to Nootropics.  If you can’t find the answer to your nootropic questions on the subreddit, just ask and a happy redditor should help you out in hours.

Is Biohacking the Next Big Thing?

Is biohacking your brain with nootropics like Think Gum the next big trend?

Is biohacking your brain with nootropics like Think Gum the next big trend?

There is an interesting piece on smart drugs and biohacking in CNN Money.  The point of the article is that there is intense pressure in Silicon Valley to succeed and entrepreneurs are turning to Smart Drugs better known as nootropics like coffee, pills and even Think Gum.  I’ve been in Silicon Valley for over 10 years now at the top institutions in the country earning degrees and doing the entrepreneur thing and I agree it is a growing trend.  Not a large trend yet, but people are craving ways to maximize their brain power and are turning to smart drugs like Think Gum.  CNN says that taking smart drugs is part of the larger trend of biohacking or more clearly put, people want to optimize how their minds and bodies work.  This is nothing new.  People have desired fit bodies and more intelligence for centuries.  What has changed is there are more and more products offering to help achieve these biological goals.  When most people think of biohacking, they are thinking of genetic engineering or electrical devices like Transcranial Magnetic Stimulation, I suppose that smart drugs count too.

While I certainly wouldn’t recommend popping hundreds of pills a day like Dave Asprey.  There is certainly data to support the use of some brain enhancing ingredients and technologies.  Nootropics are drugs and like all drugs they can have side effects.  The ingredients in Think Gum were specifically chosen because they deliver the maximum benefits and based on published peer-reviewed research are overwhelmingly safe.  In fact we’ve sold over 2,000,000 pieces of gum without incident.  Not only this, but many new ingredients have no data to support they work.  Think Gum on the other hand has been extensively tested and in a 2011 study was shown to increase memory by over 25%.

I hope the biohacking and nootropic trends continue.  I’d love to make a Think Gum Extra Strength Product at some point if we have safe proven ingredients that deliver.

Chinese Test-Prep Schools Need Think Gum

A Chinese student in college after doing well on the Gaokao

A Chinese student in college after doing well on the Gaokao entrance exam

The NY Times just published an important article by Brook Larmer on test prep schools in China.  At one such site in Maotanchang, 20,000 students study around the clock for China’s national college entrance exam called the gaokao.  This intense test is the sole criteria used to determine college admissions.  If you though the SAT’s were stressful, you had it easy!  The focus of the test on on memorization and students consume special supplements called “Clear Mind” and “Six Walnuts” to help them get an edge.  It got me thinking, do these students even know about Think Gum and that it has been demonstrated to improve memory?  We do ship to China, but I’d like to export Think Gum to these test prep schools in large amounts.  If anyone reading this has ties to these prep school and would like to export or import Think Gum, please

contact us!

2014 Black Friday Sale

I can save how much on Think Gum?!?!

I can save how much on Think Gum?!?!

As is our tradition, Think Gum will be offering a great Black Friday Sale this year.  How good you ask?  10%….could be.   30%…maybe. 90% off….there is only one way to find out?  Let’s just say this deal is too good to post on this blog.  Use the check out code “THANKS40″ on the Think Gum Website to find out starting this Friday.  With a deal like this, you’re going to want to stock up.

“Smart Drug” Modafinil Slows Reaction Time in Cognitive Test

Provigil Does NOT Improve Cognitive Performance

Attention Late Night Crammers: Provigil Does NOT Improve Cognitive Performance

Modfinil, a drug used by narcoleptics, is sometimes used by college students as a study aid.  While the drug certainly helps prevent drowsiness, it does not appear to boost cognitive performance.  In fact, a study just published in PLOS ONE showed that health volunteers who completed a sentence completion test had a similar self-reported mood and equal number of errors as the control group.  Unexpectedly, the modafinil group was significantly slower than that control group to complete the test.  The lead researcher commented “Our research showed that when a task required instant reactions the drug just increased reaction times with no improvement to cognitive performance.”

This research is in contrast to a study published in the Journal of Appetite on Think Gum® that demonstrated that Think Gum® can be used to improve aspects of memory.  In this study,  students who chewed Think Gum® performed significantly better in multiple types of word recall tests.  The magnitude of memory improvement was dramatic.  Students in the Think Gum® group remembered over 25% more than either control group.  Additionally, those students in the Think Gum® group felt significantly more alert, felt that they could better concentrate and felt they had enhanced performance as compared to the other groups.

While Provigil (Modafinil) might help you stay awake, it certainly won’t help you do better work.  So although Modafinil may be useful to keep you awake during your all night study session, it isn’t such a great idea to take it during your math test when both time and accuracy count.  For exams where answers matter, you will want to buy some Think Gum.

Chocolate Flavanols Improve Memory

bag of chocolate beans

Eat a bag of cocoa beans or chew a piece of gum to improve memory

A small study published in Nature Neuroscience from a group at Columbia University showed that 50-70 year olds who consumed a high cocoa-based Flavanol diet for three-month had a considerable improvement in memory.  But just what are flavanols and why should you care?  Flavanols are a diverse set of compounds found in fruits and vegetables and can be found in plants like green tea (camellia sinensis) and cocoa (theobroma cacao).  It is unclear how flavanols work to improve memory, but it seems increasing blood flow and/or improving vascular health is part the mechanism.  However, eating a bar of chocolate won’t give you the same kind of benefit as seen in the study.  Participants in this study were taking a special supplement high in flavanols at concentration hundreds, if not thousands, of times higher than what you might find in a bar of chocolate.

Don’t get too excited about the findings just yet.  The study was sponsored by Mars Inc. one of the largest chocolate makers in the world and was fairly small.  They need to confirm the findings in a larger group.  In the meantime, you can drink a some green tea (high in flavanols), exercise daily (this increases blood flow) or chew you Think Gum daily (both the act of chewing gum and many of the supplements within Think Gum have been shown to improve blood flow to the brain).

Think Gum Races into Colombian Market

Decked out race carI am happy to announce that Think Gum is now available in Colombia, South America.  Amazingly, our distribution partner in Colombia happens to be involved in the German Formula Three racing circuit.  Check out the image of his car with some brand new Think Gum logos.  Hopefully, the driver will be powered by Think Gum too and make some laser-focused turns as he steers his car toward victory!  Best of luck this season!

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