Is the NZT drug from Limitless based on Think Gum?

NZT clear pill from limitless
Does NZT exist? Nope! But Think Gum is is closest legal alternative to NZT.

This September, CBS is launching a show based on the movie Limitless.  In the original movie, Eddie Mora (played by Bradley Cooper) takes a drug called NZT which increases his IQ and memory making him incredibly smart.  I am pretty excited about the show and hope the production team considers giving away Think Gum to promote the launch (If you work for CBS please do reach out).  I wrote a blog post shortly after Limitless the movie was released asking whether NZT was inspired by products like Think Gum.  Shortly afterward, this single blog post about the clear pill NZT was getting 5,000 hits a day.  What does this tell us?

  1. Some people actually believe NZT exits.  Many people came to the site searching “Does NZT exist?” or “Is NZT real?”  Obviously, it doesn’t, but consumers are very interested in drugs similar to NZT or drugs like NZT that may boost metal performance, concentration and memory.
  2. Many of these same people tried Think Gum as an alternative to NZT and continue to purchase it.  While Think Gum will not give you NZT like mental super powers, it has been shown to improve memory and concentration in a peer reviewed study.
  3. There is a huge demand for smart drugs.  Unfortunately many products do not deliver on their promises, we have previously reviewed many popular supplements that claim to boost performance to NZT levels and most do absolutely nothing.  In fact, Think Gum is the only supplement that has actually be shown to have efficacy in a controlled, published peer-reviewed study.

So, for those of you who have landed here looking for NZT, sorry.  It doesn’t exist.  However, you can improve your memory and concentration, through a program of exercise, by getting enough sleep and by supplementing a healthy diet with Think Gum.  I wish it were as simple as taking a pill!  Think Gum is the closest legal alternative to NZT and I want you to try it for yourself.  So, to get you started, use the code “Limitless” to save 20% on your first order.  This promotion is only available to the first 100 people who use the code, so order your Think Gum right now.

A Breakdown of Nootropic Stack Supplements

Look at all these brain supplements!
Look at all these brain supplements!

I recently looked online at the current nootropic supplements for sale on Amazon and was amazed at the explosion of products now available.  When I founded Think Gum LLC over 7 years ago, there were just a handful of products on the market.  Now there are countless.  Some of these supplements seem to have a well thought out list of ingredients, but most are simply multivitamins that include caffeine.  Think Gum is one of the few products designed by a PhD with high-quality science to back up the fact it works.  Think Gum is also the only supplement in chewing gum form, which allows ingredients to be delivered quickly and efficiently in a dosage that further enhances focus.  Think Gum contains supplements with high-quality peer-reviewed research at doses appropriate to act as intended.  It is the only supplement on the market with published peer-reviewed research documenting the fact that it has efficacy.  Here is a breakdown of the ingredients and science in some of the most popular nootropic brain supplements for sale:

Think Gum –  Active Ingredients: Peppermint and rosemary flavored gum with guarana (caffeine), vinpocetine, bacopa and ginkgo biloba.  Science: A randomized, controlled, published-peer reviewed published study showed that Think Gum improved memory by over 25%.

Alpha BrainActive Ingredients:  L-tyrosine, L-theanine, oatstraw, phosphatidylserine, incaria tomentosa, L-alpha glyceryl, phosphorylcholine, bacopa, huperizia serrata, L-leucine, vinpocetine, pterostilbene  Science: Two studies were conducted via a 3rd party private organization.  Neither study was ever peer reviewed or published.  The pilot 17 person study showed very minor differences between alpha brain and placebo with no differences noted in most tests.  The details of a larger 60 person study have not been published.

BioEnergyActive Ingredients:  caffeine and L-theonine.  Science: None.

Focus+ –  Active Ingredients:  huperzine, vinpocetine, B12, niacin, green coffee (caffeine), green tea (caffeine), kola nut, black tea (caffeine), DMAE, holy basil, peppermint, phodiola, ginkgo biloba, acetyl L-carnitine, white tea (caffeine), alpha glycerol, phosphatidyl choline, phosphatidyl serine. Science: None.

Now True FocusActive Ingredients: vitamin C, vitamin B6, potassium, L-tyrosine , L-phenylalanine, taurine, grapeseed extract, potassium ascorbate, DMAE, ginkgo biloba, coenzyme Q10. Science: None.

Neuro ClarityActive Ingredients: Ginkgo biloba, phosphatidylserine, acetyl-L cartinie, L-glutamine, DMAE, bacopa, vinpocetine. Science: None.

LumidexActive Ingredients: Ginkgo biloba, phosphatidylserine, acetyl-L cartinie, st. johns wort, glutamine, DMAE, bacopa, vinpocetine, hyperzine-A. Science: None.

Weyland: FocusActive Ingredients: vitamin C, vitamin E, vitamin B, vitamin B2, vitamin B6, folic acid, vitamin B12, biotin pantothenic acid, magnesium, zinc, manganese, guarana (caffeine), acetyl-L carnitine, alpha GPC , CDP-choline , phosphatidylserine, L-dopa, DL-phenylalanine, L-tyrosine, bacopa, rhodiola extract, ginseng, L-theanine, alpha-lipoic acid, maca, ashwagandha, gingko, co-Enzyme Q10, NADH, huperzine-A. Science: None.

CiltepActive Ingredients: vitamin B6, artichoke extract, coleus forskohii extract, L-phenylanine, acetyl L-cartinine.  Science: None.

FocusfactorActive Ingredients: vitamin A, vitamin C, vitamin D, vitamin E, thiamin, riboflavin, niacin, vitamin B6, folate, vitamin B12, biotin, pantothenic acid, calcium, iron, iodine, magnesium, zinc, selenium, copper, manganese, chromium, molybdenum, potassium, diemethylaminoethanol, L-glutamine, bacopin, L-pyroglutamic acid, phosphatidylserin, docosahexanoic acid concentrate, choline, inositol, N-acetyltyrosine, bilberry fruit extract, GABA, activin, vinpocetine, trace lyte, huperzine A, boron, vanadium, and grape skin extract. Science: The makers appear to have conducted a study on Focus Factor and supposedly got great results, however the details of the study cannot be found online and the results have never been published.  In fact, the makers of Focus factor were sued by the FTC and were forced to pay 1 million dollars in damages for making unsubstantiated claims.

Think Gum Lands in Central Asia

Think Gum has landed in Kazakhstan!
Think Gum has landed in Kazakhstan!

We recently partnered with a new distribution company in Kazakhstan to bring Think Gum to the masses in Central Asia.  For those of you that don’t know, Kazakhstan is strategically located between Russia and China and is the 9th largest country in the world by area.  It is also home to about 17 million people including many students who are eager to get their hands on Think Gum.  Please check out the Think Gum Kazakhstan website and this awesome commercial they just released.

If you are interested in importing Think Gum to your country please submit an inquiry e-mail to

Think Gum Spotted on Popular Japanese Website Collegino

Head will be better!? Gums such as the topic of magic in the US "Think Gum"
Head will be better!? Gums such as the topic of magic in the US “Think Gum”

I love it when we get media coverage in other countries!  The popular Japanese college blog Collegino just posted this about Think Gum.  I’m sure it is well written but the google translate is pretty funny.  Here is one example “Daily occurrence that for American college students, go doing a lot of challenges. Was discovered in chance school kiosks such gum “Think Gum” like magic that will help such a day.”

Memory Clinic Joke

elderly people laughing

Two very elderly couples bump into each other in the street, Jack says ” hi there George, how are you?” George says ” Great! we’ve just been to that new memory clinic, they teach you how to remember things using word association, it’s really good” Jack asks ” really? what’s the name of the clinic?” George thinks for a moment and then says ” let me see, eh, what do you call that flower with a thorny stem?” Jack says “A rose”? “Ah yes that’s it” George turns to his wife….”Rose, what’s the name of that clinic”?

If this sounds like you or someone you know, consider chewing Think Gum.

A Begginer’s Guide to Nootropics

Reddit has you covered on nootropics
Reddit has you covered on nootropics

As an inventor of a “Nootropic Stack” in chewing gum form aka Think Gum, I get many question like “What is a nootropic?” and “what do I need to know about taking nootropics?” and even the occasional “Will nootropics make me a genius?”.  Instead of answering these questions partially on the blog, I thought I would call attention the nootropic subreddit and the associated Beginner’s Guide to Nootropics.  If you can’t find the answer to your nootropic questions on the subreddit, just ask and a happy redditor should help you out in hours.

Is Biohacking the Next Big Thing?

Is biohacking your brain with nootropics like Think Gum the next big trend?
Is biohacking your brain with nootropics like Think Gum the next big trend?

There is an interesting piece on smart drugs and biohacking in CNN Money.  The point of the article is that there is intense pressure in Silicon Valley to succeed and entrepreneurs are turning to Smart Drugs better known as nootropics like coffee, pills and even Think Gum.  I’ve been in Silicon Valley for over 10 years now at the top institutions in the country earning degrees and doing the entrepreneur thing and I agree it is a growing trend.  Not a large trend yet, but people are craving ways to maximize their brain power and are turning to smart drugs like Think Gum.  CNN says that taking smart drugs is part of the larger trend of biohacking or more clearly put, people want to optimize how their minds and bodies work.  This is nothing new.  People have desired fit bodies and more intelligence for centuries.  What has changed is there are more and more products offering to help achieve these biological goals.  When most people think of biohacking, they are thinking of genetic engineering or electrical devices like Transcranial Magnetic Stimulation, I suppose that smart drugs count too.

While I certainly wouldn’t recommend popping hundreds of pills a day like Dave Asprey.  There is certainly data to support the use of some brain enhancing ingredients and technologies.  Nootropics are drugs and like all drugs they can have side effects.  The ingredients in Think Gum were specifically chosen because they deliver the maximum benefits and based on published peer-reviewed research are overwhelmingly safe.  In fact we’ve sold over 2,000,000 pieces of gum without incident.  Not only this, but many new ingredients have no data to support they work.  Think Gum on the other hand has been extensively tested and in a 2011 study was shown to increase memory by over 25%.

I hope the biohacking and nootropic trends continue.  I’d love to make a Think Gum Extra Strength Product at some point if we have safe proven ingredients that deliver.

Chinese Test-Prep Schools Need Think Gum

A Chinese student in college after doing well on the Gaokao
A Chinese student in college after doing well on the Gaokao entrance exam

The NY Times just published an important article by Brook Larmer on test prep schools in China.  At one such site in Maotanchang, 20,000 students study around the clock for China’s national college entrance exam called the gaokao.  This intense test is the sole criteria used to determine college admissions.  If you though the SAT’s were stressful, you had it easy!  The focus of the test on on memorization and students consume special supplements called “Clear Mind” and “Six Walnuts” to help them get an edge.  It got me thinking, do these students even know about Think Gum and that it has been demonstrated to improve memory?  We do ship to China, but I’d like to export Think Gum to these test prep schools in large amounts.  If anyone reading this has ties to these prep school and would like to export or import Think Gum, please

contact us!

2014 Black Friday Sale

I can save how much on Think Gum?!?!
I can save how much on Think Gum?!?!

As is our tradition, Think Gum will be offering a great Black Friday Sale this year.  How good you ask?  10%….could be.   30%…maybe. 90% off….there is only one way to find out?  Let’s just say this deal is too good to post on this blog.  Use the check out code “THANKS40” on the Think Gum Website to find out starting this Friday.  With a deal like this, you’re going to want to stock up.

“Smart Drug” Modafinil Slows Reaction Time in Cognitive Test

Provigil Does NOT Improve Cognitive Performance
Attention Late Night Crammers: Provigil Does NOT Improve Cognitive Performance

Modfinil, a drug used by narcoleptics, is sometimes used by college students as a study aid.  While the drug certainly helps prevent drowsiness, it does not appear to boost cognitive performance.  In fact, a study just published in PLOS ONE showed that health volunteers who completed a sentence completion test had a similar self-reported mood and equal number of errors as the control group.  Unexpectedly, the modafinil group was significantly slower than that control group to complete the test.  The lead researcher commented “Our research showed that when a task required instant reactions the drug just increased reaction times with no improvement to cognitive performance.”

This research is in contrast to a study published in the Journal of Appetite on Think Gum® that demonstrated that Think Gum® can be used to improve aspects of memory.  In this study,  students who chewed Think Gum® performed significantly better in multiple types of word recall tests.  The magnitude of memory improvement was dramatic.  Students in the Think Gum® group remembered over 25% more than either control group.  Additionally, those students in the Think Gum® group felt significantly more alert, felt that they could better concentrate and felt they had enhanced performance as compared to the other groups.

While Provigil (Modafinil) might help you stay awake, it certainly won’t help you do better work.  So although Modafinil may be useful to keep you awake during your all night study session, it isn’t such a great idea to take it during your math test when both time and accuracy count.  For exams where answers matter, you will want to buy some Think Gum.