Think Gum® in extensive wrapper collection
I recently got some photos from an avid chewing gum collector based in Chile. The collector, Roberto, has hundreds if not thousands of gum wrappers from all over the world! I recently mailed him some Think Gum® to add to the collection. If anybody else out there has a similar collection, or other gum related hobby please let us know.
I received some information many months ago from a grammar school student who did a study on Think Gum®. The student named Erin wanted to know if “chewing gum while taking a test makes a significant difference to the student’s test grade”. To test this idea, Erin gave 6 classmates either Think Gum®, Bazooka Gum or no gum and then had them do a 60 second multiplication test. After repeating the experiment 8 times Erin calculated the average scores. Not surprisingly, both Bazooka and Think Gum® raised scores compared to the no chewing gum control. Of course Think Gum® increased scores by 6% over Bazooka which any student can tell you is the difference between a failing and passing grade.
Erin took the Gold at her science fair and ended up getting silver at regionals.
Thanks to Erin for this great study! Hopefully you have inspired others to try Think Gum® out in their next science fair.
A recent publication in the prestigious British Journal of Psychology has answered some important questions regarding context-dependent memory. Namely, does the type of aroma used while imprinting information matter when it comes to context-dependent memory? The short answer is yes and the authors think that aromas which are perceived as more distinct are better than those which are more common. In the paper, the authors compare the aroma of Rosemary to those of Lemon, Basil, Orange and even Hyssop and find that Rosemary is the best. They suggest that the reason why Rosemary is the best at helping context-dependent memory is because ” it is both unpleasantness-inducing and distinctive. Odours that possessed only one of these properties ( i.e.lemon, which is distinctive, and hyssop, which is unpleasantness-inducing) revealed intermediate levels of context reinstatement.”
While I don’t agree that the odor of Rosemary is unpleasant, I do agree that it is very distinct. Ultimately, this paper is some of the strongest evidence to date supporting the use of Rosemary to help improve memory and information retention. Luckily, Think Gum® provides this same distinct aroma in a very pleasant tasting piece of gum, and should provide you with the same brain-boosting effects as described in the paper.
The New York Times recently posted a great first-hand account regarding memory and aging. The author, Barbara Strauch, talks about how as we age we tend to focus on the big picture ideas and seem to lose grasp of the small details. However it’s not that we are forgetting the small details, it’s just that they are stored in rusty filling cabinet deep within the brain. Only when we jog our memories a bit are we able to access these small details and facts. She goes on to say that even running through the alphabet letter by letter when the name of something is on the tip of our tongue is often enough to get us to remember.
Of course, this reminded me a bit about how Think Gum works in regard to context dependent memory. By chewing Think Gum while reading a book we might be able to tag the details of the book. Later, when we want to recall the entirety of the book for a book club or deep discussion, we could chew Think Gum and give our brains a small jiggle to loosen up that rusty file cabinet making all of the small details more accessible.
Think Gum on Display in Africa
Hi,
As you may or may not know, Think Gum is carried around the world. In addition to being sold in the US, Canada and Great Brittan we have a great distributor in Botswana. In fact, Think Gum was recently displayed at the Botswana Consumer Fair where it received a great deal of attention.
If anyone reading this is interested in becoming an international distributor please send us an e-mail at Distribution@ThinkGum.com
Happy Chewing!
I got a text from my friend yesterday telling me that he saw Think Gum at one of the most trendy stores in Los Angeles, Kitson Men. For those of you who don’t read US weekly or People Magazine, Kitson is an ultra trendy boutique on Robertson Boulevard in the heart of Los Angeles. It is the place where Lindsy and Paris buy $100 T-Shirts, $2,000 cashmire sweaters and now $4.95 packs of Think Gum. Keep yours eyes open to see if Paris and Lindsay start making some smart decisions for a change.
You can get your very own celebrity approved pack of Think Gum at 146 N. Robertson Blvd in Los Angeles.
The Best Stocking Stuffer
Dear Think Gum® Chewer,
For a limited time, we’re offering FREE DOMESTIC SHIPPING on all orders of Think Gum® over $20 purchased from www.ThinkGum.com.
I know what you’re thinking: Free shipping is great, but how can I chew a whole box of gum by myself?
So here are some suggestions:
1) If you’re a student, give a pack of Think Gum® to select friends who are studying for exams…the post-finals party is always better when you know you’ve passed your classes.
2) If you’re a parent with kids in college, send them packs of Think Gum® for each class where there’s a final… an extra semester of college tuition is expensive. Having Think Gum® in their pockets is not.
3) Concentrate on friends and family during the holidays:
Thanksgiving: Pass out packs of Think Gum® before everyone’s food coma kicks in. They’ll stay alert and thank you later.
Hanukkah: Purchase a blister box and give a pack out to a sibling on each of the eight nights. Use the leftover gum instead of chocolate gelt during your dreidel game.
Christmas: Cut out the light bulb on the box and hang as a tree ornament or display it on the treetop for a burst of illumination. Stuff a pack of Think Gum® into everyone’s stocking… Think Gum® tastes way better than fruitcake.
Order now and get FREE DOMESTIC SHIPPING on all orders over $20. Have a happy and fun holiday season and good luck on finals!
Best,
The Think Gum® Team
Hi,
A Think Gum fan just sent me this photo and I have to share it with you. It brings up the point that Think Gum is a great Halloween candy to give to kids. You won’t feel like you are rotting the next generation’s teeth and brains as Think Gum is sugar-free and, as you all know, helps with concentration and memory. If anyone else carves a Think Gumkin send me the photo and I will send you a free box of gum!
A Think Gum Pumpkin!
Think Gum Featured in Chapter Three!
In the Third Edition of Entrepreneurship Successfully Launching New Ventures textbook by Bruce Barringer and R. Duane Ireland, Think Gum® is featured as an example of successful feasibility analysis.
As you may or may not know, when I started Think Gum®, I started small. I initially did a 100,000 piece sample run to see if people would actually want to be the gum. By testing the market first, before jumping in, I was able to limit my risk and determine that, in fact, people really do want, and like, Think Gum®!
You can read all about the Think Gum® feasibility analysis, and the Think Gum® story, in Chapter 3 of this great textbook! I recommend it to anyone who is interested in entrepreneurship…I’m even reading it myself!
You can buy the textbook on Amazon.
Think Gum now at the Stanford Bookstore
Think Gum is now carried at the Stanford University Bookstore! This store is the flagship store of the Follett Higher Education group and is a great place to buy books, computers, clothes and your favorite brain-boosting chewing gum®.
To kick things off, Think Gum will be set up in front of the bookstore from 12-2pm this Thursday Sept 24th giving out free samples and playing a fun trivia game. Come by to try the gum for free and learn more about making the most of your Stanford education.
See you there!
