New Packaging, Same Great Think Gum

I’m proud to unveil our newly redesigned packaging of Think Gum®!  If you are a long time chewer, you will notice that it looks pretty similar to our old packaging, but with one bright and shiny difference.  Some customers wanted to see a little more pizzazz in our packaging and I believe that we have delivered!  So go out and enjoy the same Brain-Boosting Chewing Gum® you already love and look even cooler while chewing it with the new and improved packaging.

Matt Davidson, PhD

Founder of Think Gum LLC

Think Gum Now in Lebanon

Now Available in Lebanon

We now have a distributor in the Lebanon.  If you want to find out more, contact our new distributor via their Facebook Fan Page.

Study Shows Rosemary Aroma Improves Memory

Rosemary scent Improves memory. If only someone would make a rosemary-scented gum!

A study presented at the Annual Conference of the British Psychological Society in Harrogate suggests that rosemary aroma may be an effective memory aid.  The researchers led by Jemma McCready and Dr Mark Moss split a group of 66 participants into two groups.  One group was tested for perspective memory in a normal room and the other group was tested for perspective memory in a rosemary-scented room.  The results showed that participants in the rosemary-scented room performed better on the prospective memory tasks than the participants in the room with no scent. This was the case for remembering events and remembering to complete tasks at particular times.  This study has received TONS of media attention and more detail can be found at Science Daily, The Daily Telegraph, and The Independent.

Think Gum Featured in Prevention Magazine

Think Gum Featured in the May 2013 Issue of Prevention Magazine

Think Gum Mentioned As Wrigley’s Competition in the Wall Street Journal

In today’s Wall Street Journal, Julie Jargon writes about a new caffeinated gum from Wrigley’s called “Alert Energy Gum”.  The Alert Gum will sell for $2.99 per pack ($1 more than Think Gum) and has 8 pieces per pack (4 fewer than Think Gum).  Wrigley’s is clearly going after the mainstream market of coffee drinkers and people who drink 5-Hour Energy to make it through the day.  Others have tried selling a caffeinated gum with limited success.  The reason is that people fundamentally don’t want more caffeine.  What they want is a way to stay focused on the task at hand without getting jittery or crashing later on.  Think Gum contains some caffeine (20mg per serving vs 40mg in Alert Gum), but it also has potent herbal ingredients like Ginko Biloba, Bacopa and Vinpocetine.  According to Time Magazine, Think Gum delivers “an even-keeled, concentrated boost, vs. a spiked buzz” like other energy products.  Chew on that Wrigley’s!

Chewing Gum Industry Needs Innovation According to WSJ

Think Gum® is what the chewing gum industry needs!

 

An article in the Wall Street Journal by Julie Jargon makes the case that the chewing gum industry is in need of innovation.  Companies like Wrigley and Mondelez (makers of Trident and Stride) have seen their sales slip over the past few years as prices have gone up and competition for pocket space has increased.  Another reason for this decrease in sales has been the over-proliferation of brands; Wrigley alone distributes over “…50 different varieties of gum in a convenience store,” which has “cannibalized sales rather than attracted new customers.”

There is a silver lining however, as chewing gum, especially Think Gum®, has been scientifically shown to improve focus.  Jargon’s article notes that this benefit could lead to companies like Wrigley to “…market gum as a way to focus on an activity.”  Think Gum LLC is about 5 years ahead of this trend, and our customers already know that chewing gum not only improves focus, but also enhances memory.  We’d be happy to work with Wrigley or another big candy company to aid the distribution of Think Gum®, and maybe even increase chewing gum sales worldwide.

Dangers of Adderall Addiction

There was recently a must-read article about the dangers of adderall in the New York Times written by Alan Schwarz.  In the article, it mentions that between 8% and 35% of students are thought to use stimulants to help them study, with Adderall being the most common.  When used as prescribed by patients to treat ADHD,  Adderall has been shown to be safe and effective.  But when abused, it can be extremely dangerous, not to mention illegal.  To get around this concern, some students are lying to doctors in order to obtain prescriptions so that they can use the drug to study  for exams or stay up all night writing term papers.  However, safer and legal alternatives exist. Over time, higher dose Adderall may be needed to get the “jolt” students are after and these higher doses of Adderall can lead to side effects like trouble sleeping, elevated temperature and aggression, hallucinations and paranoia.  At least in one case, Adderall addiction seemed to contribute to the suicide of a young college student.

In this tragic case, Richard Fee was abusing Adderall, yet “He had it in his mind that because it came from a doctor, it was O.K.”. Drugs like Adderall clearly can be beneficial when used appropriately, but they should be noted for their serious potential for abuse.  Think Gum is one notable safe alternative to Adderall.  It is made with potent natural ingredients and is a dietary supplement, meaning no prescription is needed.  In a peer-reviewed study, Think Gum was shown to enhance test performance.   Students thinking about trying Think Gum as an alternative to their current Adderall prescription should consult their doctors.